Ramona Furter

Sia helped Emarat launch EmCan. I'm interested in what happens next. A client ends up with millions of members and two thirds of revenue running through cards, and still cannot say whether the points changed what those members bought. Your ad asks for commercial acumen alongside loyalty value, so I take that question to be the work.

So I worked it rather than describe it. Using Lulu Retail's published FY2025 numbers, I built the reward-budget ledger a client would need in week two: what each earning mechanic costs, what it returns in margin, and which one I would stop funding. It is at ramona-sia.pages.dev and takes about a minute to read.

At Ifolor I owned the e-commerce ecosystem for a CHF 100M+ consumer business, reporting to C-level, and lifted conversion by 9% and the checkout step rate by 15% through research, A/B testing and analytics. At Swiss Post I size AI-driven business opportunities into a prioritised roadmap with KPIs. My first years were spent in FMCG, planning trade promotions and building the calculations underneath them. At Brixel I ran client partnerships with UBS and Baloise, so the client-facing side of a consulting seat is familiar.

I haven't run a loyalty programme or worked with Salesforce Loyalty Cloud. My relevant experience sits underneath the programme: consumer product ownership, promotion economics, retention work and commercial accountability. If you need someone who has already managed a rewards ecosystem end to end, I'm not that person.

I am Swiss, planning to move to the UAE with my partner, and available with notice. I designed and built the site and this letter with Claude Code. I researched the case, chose the assumptions and own the recommendation.